Autumn has landed in many shopping malls bringing new fashion trends. This is the case of both Valle Real in Santander and Luz del Tajo in Toledo, that have counted on marketing actions full of magic.
Have you ever thought of what may happen if your favorite characters from children’s book became real in this century? This was the core idea for the new campaign developed in these leisure and entertainment spaces. beon. Worldwide was responsible to design and accomplish different marketing actions addressed to the final consumer, including the adaptation of the classic characters appearance to modern fashion trends.
Organizers prepared a series of contests and children’s activities of the most original. From a contest ‘Viste cuentos’ in which different spaces have been transformed into fantasy settings to take the visitor back to the world of fantasy of their childhood. With original decors, it was necessary to guess which tale inspired each of the looks showcased. Thus, the contest ‘El zapatito de cristal’ based on Cinderella’s tale, encouraged customers to discover the store that hid the famous crystal slipper; or the contest ‘Érase una vez…’(Once Upon a Time) that consisted of a gymkhana across the different stores in the in search of the most characteristic objects of each tales.
These actions were accompanied by several sessions of storytelling and other activities like face painting for the little ones. In all, family-oriented marketing actions created to dynamize the visits and activity in the shopping centers.