We transform ideas in live experiences by means of pure entertainment

Events allow to convey a direct message to attendees by means of information, concepts, emotions… This is why MICE activities or programs have become a perfect communication channel for most brands. These events are not just accompanied by major productions and impressive stage designs, but more and more great shows and entertainment forms are part of these occasions.

Entertainment is, in fact, a bespoke form of action which is exclusively designed and executed for a corporate event. Projects that leave room for creativity and imagination, which helps to transform concepts and ideas into real, memorable experiences.

The audience has become even more demanding, and every time is getting harder to surprise them. This industry is in constant evolution and we, as professionals, must be aware of new trends and clients’ requirements. Re-adapting ourselves and being more creative, designing and executing exciting, moving shows, adapted to any type of project or venue. And, above all, having in mind our audience, and how they will cherish this moment forever.

Most common entertainment formats are:
– Music groups and solo artists: Live music to enliven the event.
– Magic, circus, and dance: Original and amazing shows. 
– Masters of ceremonies and special hosts: The best professionals to introduce corporate events, launches, press calls…
– Theatre plays: Performances that engage the audience in a storyline.
– Musicals: Actions presented through singing/dancing performances.
– Comedy: Comedians management for all types of events.

The role of music and ambiance is crucial in any entertainment form, together with light and sound special effects, stage setting and decor, and the final mise-en-scène.
 
In order to carry out any of those formats, agencies must rely on their professional and expert teams of producers, creatives, choreographers, stage managers, decorators, writers, stylists, costume designers, etc.

What will the future bring to entertainment industry? The best way to face this new horizon is to be creative and adapt ourselves to the new trends in order to keep creating unique experiences.