BMW technology at the service of 160 journalists

ore than 160 specialized journalists from the motor world coming from 37 different countries met in Majorca for the international launch of the new BMW i8 Roadster in a back to back event.

beon. Events traveled to Majorca to support with the event logistics. The meeting involved seven groups of 24 journalists that gathered to know more about the new model by the German manufacturer.

For this event, celebrated on April 15th-28th on the major of the Balearic isles, beon. was in charge of photography licenses, hotels coordination, and contracts with local suppliers.

The journalists enjoyed free routes across the island to test drive the new model and check its potential. Attending journalists could also enjoy an exclusive sailing activity on high seas in a competition catamaran.