beon. Events

beon. Worldwide amazes Spain with a fascinating visual parade at Revlon Style Masters Show 2018

Friday June 22nd, 2018

This year Revlon contest Style Masters Show 2018 has celebrated its tenth edition with a dazzling entertainment that surpassed all expectations in terms of production, being one of the biggest international events in the industry.

Every year, thousands of professional stylists from all over the world attend the event that gathered 4000 last 4th of June at Fira Barcelona to meet the winner of the Global Style Master Award to best stylist, bestowed in the international ‘Style Masters Show’. One year more, beon. collaborated with Abile Corporate Events, in charge of the event management and logistics.

beon. designed and executed a show production never seen before in Spain, transforming the 33 x 18 meters catwalk into a massive projection prism.

Thee sides of this great prism, two of 33 meters and the 18-meter front with non-stop projections that moved upwards and downwards to the beat of the show. These prism sides were composed of 28 semi-transparent screens of 10×3 meters each, manufactured ad-hoc. These screens moved with multiple speed engines and were suspended with a truss system that was independent from the rest of the rigging structure. A fourth LED screen 12×7 meters was located in the back part of the stage and highlighted the depth effect of the projections. This LED wall included a door that was the Access entrance for both models and hosts. The floor of this huge prism, of a total surface of 500m2, displayed the projections of 6 projectors mounted on the ceiling.

The show mechanics focused in creating an optic illusion which allowed to project images in the foreground, followed by real movements and mise-en-scene. Thus, everything inside the prism was only visible from the seating area when light was projected inside.
These screens allowed two positions: down to frame the figure that received the projections, or upwards, 5 meters high, in an also projectable position. In different moments of the show, the interior of the catwalk was visible and other timed screens remained opaque to receive the projections.

A format that allowed extra installations and setting pieces to complete the inner stage designs and therefore combine different sceneries, boosting expectation and generating amazing moments.

This technological show had a 2-hour duration, non-stop. Almost 2000m2 of 4K content projections that flipped 0-100 with a single click. Altogether, more than 150 GB of data used simultaneously. An exclusive show that was enjoyed live by just an exclusive group of guests.

Innovative collections, inside and outside

The collections presented by the brand featured both haute couture and exclusive hairstyles, and both models and host could interact with the screens offering a greater sense of dynamism, innovation, and synergy.

Of these impressive collections, ‘Create Boldly’ inspired to a passionate, creative lifestyle, and involved a choreography of ballerinas interacting with the screens; ‘Eksperience’ portrayed a collection related to the underworld, so a big ocean opened to welcome the models on stage; ‘Education for future’ was an allegory of the hairstylist’s training and education which included a five-screen interactive presentation; and ‘Glam Squad’ was a real-time dance show combining lights and projections.

“ The show must go on”

Besides, this show and stage design featured a 60 meter-long photocall, called Hall of Fame, which displayed all the finalists’ hairstyles. Hollywood-adjacent, this area included a big red carpet, and a corporate photocall of 13 meter at the entrance of the venue in Fira Barcelona.

A stand for American Crew, specially produced for the occasion, featured 3 Harley Davidson motorcycles and models attired in the American Way of Life took pictures with both participants and attendees.

Models could get ready in a backstage that included 12 dressing rooms and a 300 square meter area to facilitate the work of their makeup artists and stylists.

Attendees were located in 3 rows of seats organized by countries. To enliven the show, countries flags and colorful confetti were all over the place.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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