María Freire, event production coordinator, admits that in order to accomplish with this type of work, professionals need to know how to adapt to constant changes and contingencies, with an efficient, quick response, and possessing a versatile profile.
The work of a production coordinator could be similar to that of an orchestral conductor. What are the objectives that are typically addressed when coordinating an event?
Generate a good communication level with the different brands, and find together the way of reaching the maximum detail and perfection level in the time allocated to each project.
How has evolved the way of planning and coordinating events?
Thanks to new technologies we have many alternatives to be able to manage the planning of an event with greater speed and efficiency. We are creating and adapting new platforms that facilitate this management, and allow us to immediately accomplish any change needed.
Which difficulties are implied by the coordination of several events in different parts of the continent?
The complexity of everything happening at once. An in order to manage all this chaos everything has to be organized down to the last detail, although new technologies and our dependable team make things much easier.
Could we define flexibility as one of the fundamental qualities when it comes to this type of work? And which other abilities or skills would you highlight?
In a work like this you have to know how to adapt to changes and unforeseen events while responding quickly and efficiently. Besides, the good coordinator is into multi-professionalism, having expertise in audiovisual, assembly, design, logistics, quotations, etc.
I would add other qualities such as being a perfectionist, a go-to person, and above all, knowing how to work as a team. Let’s not forget that a coordinator is in constant contact with different providers, directing the whole process, like an orchestra conductor.
In addition to all this, a good event coordinator will know how to manage the established strategies and make of any project a great success.
What do you expect from the teams you work with?
Creativity, perseverance, and full involvement in the project and with the human team. It is crucial to generate the right working environment where everything flows towards a common goal.