beon. Worldwide

“In event management everything takes place at the same time”

Friday March 8th, 2019

María Freire, event production coordinator, admits that in order to accomplish with this type of work, professionals need to know how to adapt to constant changes and contingencies, with an efficient, quick response, and possessing a versatile profile.

The work of a production coordinator could be similar to that of an orchestral conductor. What are the objectives that are typically addressed when coordinating an event?

Generate a good communication level with the different brands, and find together the way of reaching the maximum detail and perfection level in the time allocated to each project.

How has evolved the way of planning and coordinating events?

Thanks to new technologies we have many alternatives to be able to manage the planning of an event with greater speed and efficiency. We are creating and adapting new platforms that facilitate this management, and allow us to immediately accomplish any change needed.

Which difficulties are implied by the coordination of several events in different parts of the continent?

The complexity of everything happening at once. An in order to manage all this chaos everything has to be organized down to the last detail, although new technologies and our dependable team make things much easier.

Could we define flexibility as one of the fundamental qualities when it comes to this type of work? And which other abilities or skills would you highlight?

In a work like this you have to know how to adapt to changes and unforeseen events while responding quickly and efficiently. Besides, the good coordinator is into multi-professionalism, having expertise in audiovisual, assembly, design, logistics, quotations, etc.

I would add other qualities such as being a perfectionist, a go-to person, and above all, knowing how to work as a team. Let’s not forget that a coordinator is in constant contact with different providers, directing the whole process, like an orchestra conductor.

In addition to all this, a good event coordinator will know how to manage the established strategies and make of any project a great success.

What do you expect from the teams you work with?

Creativity, perseverance, and full involvement in the project and with the human team. It is crucial to generate the right working environment where everything flows towards a common goal.


Balance Productions

Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

See website



Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

See website


Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

See website

Kunst Deco

Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

See website

Moonflower Technologies

Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

See website

Next Studio

Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.


See website

OnOff Audiovisuals

Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

See website

Stands XL

Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

See website