El Corte Inglés Empresas has launched an advertising campaign with the goal of presenting the group as the perfect partner for every project. On this occasion, the company has trusted beon. Worldwide to reflect on this action the group’s values and professionals part of the different fields shaping El Corte Inglés Empresas.
To achieve the objectives set by the company, beon. has developed a proposal focused on a concept that works in two levels, emotional and tactical, in order to work as a campaign with successful results over time.
Thus, following this concept, the claim for the campaign , “Llámalo confianza” alludes to customer loyalty, one of the key assets of the group. This way, El Corte Inglés wanted to highlight this purpose in all the group’s actions.
beon. worked on various communication materials. On the one hand, the producer of the agency, Balance Productions, has shot and edited 4 advertising spots, one for each field of action, as well as different creative pieces have been designed and produced for different communication media.
El Corte Inglés Empresas endeavor to achieve 100% customer satisfaction, and beon. has been the perfect partner for the group to achieve their goals in the long run.