From company dinners to corporate events

Christmas is coming and with it, the season of meetings with our family and friends and, of course, of traditional corporate events. From mid-November many companies and organizations start to organize their lunches or dinners, with the objective of gathering together all employees and strengthen the bonds between them. A great opportunity to get to know our co-workers and colleagues outside the work place.

Traditional company dinners have evolved throughout the years towards new events with much more innovative, dynamic formats. Every company, small or big, has its own preferences depending on the industry they belong to, or their values as a brand. But these type of events share a common structure: a relaxed dinner and a subsequent celebration.

So far we have observed how (fun or boring) company dinners have become corporate events in the last decades, special meetings in which companies take the opportunity to offer something more to their employees, rewarding them for a year of dedication to the company.

These corporate events usually last one or two days and focus on employees’ motivation, loyalty, and recognition. Events that really connect with the company’s employees and foster team building and sense of belonging.

Generally, corporate events of this kind start with a short convention for all employees to discuss and analyze the year and new challenges, projects or goals are presented. A perfect moment to convey the challenges for the upcoming year and the values of the company.

These events are usually followed by a cocktail and enlivened by entertainment or shows, team building activities, or a photocall area to create some good memories. But every time organizers endeavor harder to create better surprises or ‘WOW moments’, some of the essentials in corporate events.