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Digital influencers, the new brand strategy?

Thursday January 31st, 2019

Society is increasingly becoming more digitalized and this technological world is struggling to surprise an audience eager of see new things. Artificial Intelligence is evolving very fast, reaching new limits that not so long ago were unthinkable. One proof of this technological advance is embodied by digital models and influencers who are no part of real life, but are followed by millions on social media. Virtual characters who may not have a physical existence, but have the sponsoring of real-life brands that are part of our daily life, and are promoted in the same media.

Successful marketing campaigns trust influencers, whose human values create an emotional connection with their followers. But part these new brand ambassadors are no longer hanging around parties or attending events. Influencers created by artificial intelligence are revolutionizing all the areas of communication. Characters that generate great amount of money thanks to the endorsement of brands that promote their products and services in their social media.

Digital influencers distinguish themselves form the rest of influencers just in the flesh and blood. They have been created and designed by digital studios and firms connected to art or marketing projects, generating as much expectation as followers, in counterpart with their real competitors. These new virtual ambassadors of brands are transforming social media and other industries like fashion or lifestyle. Due to their high number of followers, big brands seek to promote their products through these influencers, whose extreme popularity has already attracted an important number of companies looking for collaboration agreements.

It is very important to create a unique connection through authenticity and commitment, but can artificial intelligence create a real connection with its followers? There is indeed a powerful potential for any brand. Influencers must know their followers well, their tastes, their goals, etc. Sensory technologies have an important role in this area and they can generate a great impact.

The first virtual influencer virtual has a name: Lil Miquela (@lilmiquela). Big brands have already included her in their communication strategies. Though behind these characters there is a whole team of experts in robotics, AI, and marketing, their rendered appearance has been not a major problem to gain new followers and greater engagement day by day. .

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Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

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Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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