Society is increasingly becoming more digitalized and this technological world is struggling to surprise an audience eager of see new things. Artificial Intelligence is evolving very fast, reaching new limits that not so long ago were unthinkable. One proof of this technological advance is embodied by digital models and influencers who are no part of real life, but are followed by millions on social media. Virtual characters who may not have a physical existence, but have the sponsoring of real-life brands that are part of our daily life, and are promoted in the same media.
Successful marketing campaigns trust influencers, whose human values create an emotional connection with their followers. But part these new brand ambassadors are no longer hanging around parties or attending events. Influencers created by artificial intelligence are revolutionizing all the areas of communication. Characters that generate great amount of money thanks to the endorsement of brands that promote their products and services in their social media.
Digital influencers distinguish themselves form the rest of influencers just in the flesh and blood. They have been created and designed by digital studios and firms connected to art or marketing projects, generating as much expectation as followers, in counterpart with their real competitors. These new virtual ambassadors of brands are transforming social media and other industries like fashion or lifestyle. Due to their high number of followers, big brands seek to promote their products through these influencers, whose extreme popularity has already attracted an important number of companies looking for collaboration agreements.
It is very important to create a unique connection through authenticity and commitment, but can artificial intelligence create a real connection with its followers? There is indeed a powerful potential for any brand. Influencers must know their followers well, their tastes, their goals, etc. Sensory technologies have an important role in this area and they can generate a great impact.
The first virtual influencer virtual has a name: Lil Miquela (@lilmiquela). Big brands have already included her in their communication strategies. Though behind these characters there is a whole team of experts in robotics, AI, and marketing, their rendered appearance has been not a major problem to gain new followers and greater engagement day by day. .
