Halloween, the year’s most horrific night is approaching, and brands will indeed leverage the occasion. This is a perfect event to surprise and bring closer our customers or followers, and the perfect excuse to increase the interaction with the users.
Not all brands are aligned with these themes, so the first step is to consider if this type of action may be appropriate to our kind of company, public, products, or services. There are different ways to dynamize an event like this for example using the social networks: photographs, sweepstakes, costume contests, etc. There are infinite ways to develop digital actions that will foster a greater interaction with your audience.
Contests are one of the most popular and successful formulas of content-sharing. There are several categories:
- Text contests: allow to create threads of stories based on some scary Halloween theme, for example. With this action we invite our followers to participate and be part of the most chilling stories, rewarding their imagination as writers
- Hashtag contests: suggest your followers to upload a Halloween image accompanied by the hashtag created for your campaign.
- Photography, video, boomerang contests: the use of images and videos for these occasions will be a success. Our own followers’ material creates a network of interaction with the brand.
Create special offers for your social media followers such as discounts or free delivery during the festivity.
Customize your brand for the occasion with Halloween motives without losing your identity and always preserving your brand essence.
Newsletters can be launched the previous days to the event, displaying promos or available discounts on Halloween. A much direct way to reach our clients, while keeping them updated and interested.
Giveaways to reward our clients/followers’ loyalty.
New blog entries to announce the festivity and the special products or services related to this specific day.
A bespoke hashtag with your brand name and some Halloween touch to increase the interaction with your audience.
Take advantage of special dates such as Halloween in your company and get excellent results!