beon. Eventsbeon. Production

From CSR to event management responsibility

Monday February 12th, 2018
De la RSE a la responsabilidad en la organización de eventos - beon. Worldwide

To develop a CSR policy not only involves not only implies that a Company develops certain core values, mission, and vision beyond the corporate strategy itself. Corporate responsibility equals future.

Corporate social responsibility is the commitment on the part of companies to pledge to deal with certain international standards of social, environmental, and economic subjects. In order words, it consists of boosting the company values and unite corporate profitability with corporate responsibility. This philosophy is a useful, efficient tool that empowers the production model of companies unifying efficiency, sustainability, and benefit while adding equality, diversity, respect, etc.

Besides, corporate responsibility fosters a WIN-WIN-WIN strategy for all: company, people, and environment. Companies applying this formula improve their image in the minds of employees, clients, and stakeholders, become more competitive, and generate and enjoy better business opportunities, therefore connecting better with their target consumers.

On this respect, a logic question arises: If a company is sustainable, are its services and products also sustainable? In the industry of events, there are a large quantity of elements taking part of the management process: production, wood and metal, design, catering, logistics, communication, etc. This is why, nowadays, corporate social responsibility has become a major necessity.

A responsible event is an innovative idea. It is a moment of commitment with our environment, by means of applying to a given action sustainable materials and rational use. Talking about responsible events is talking about new corporate strategies, and great social impact.

Sustainable events imply a more detailed and complex planning and management, in order to obtain results that comply with the maximum standards of excellence. This could lead to a dichotomy: sustainable events may not be less expensive, nor more expensive.

Adding the term ‘responsible’ to events is am act of awareness. People working in the event industry, especially in the field of communication, must find the best way to present all sustainable strategies in formats and vehicles able to generate social awareness.

In order to achieve this, it is advisable to work on a sustainable guidelines which may help to verify that all requirements to build sustainable events are being implemented. The final objective will be to leave a beneficial legacy for both society and the environment. It is time to maximize results while minimizing our impact.

As stated above, planning is essential for a sustainable event to take place, always bearing in mind if it really suits the objectives once the requirements have been analyzed. Events produce a great quantity of residues both organic and subject of recycling. It is crucial to apply the three Rs: reduce, reuse, and recycle. We can also re-work already used materials, and separate recyclable components of general waste.

Water and energy are also key elements in event management. Almost every activity possible requires of energy, and part of our responsibility is to use as much daylight as possible, renewable energy sources, etc. As logistics and mobility are also essential in event managements, public and green transports should be fostered, while guaranteeing the access of people with reduce mobility to our events.

Some events, particularly those held in outdoor areas, may cause a major impact on the environment, and must therefore follow special security measures.

But all these guidelines are not just exclusive to professionals of event industry. Both clients and suppliers must be our allies in this enterprise. Our role is to generate this awareness among all event participants by making them to support sustainability and conscious of the added value of sustainable events, which bring excellence to the brand.

A company able to attest that all its events are corporate responsible will be a leading company. Will you commit to held social responsible events?

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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