To develop a CSR policy not only involves not only implies that a Company develops certain core values, mission, and vision beyond the corporate strategy itself. Corporate responsibility equals future.
Corporate social responsibility is the commitment on the part of companies to pledge to deal with certain international standards of social, environmental, and economic subjects. In order words, it consists of boosting the company values and unite corporate profitability with corporate responsibility. This philosophy is a useful, efficient tool that empowers the production model of companies unifying efficiency, sustainability, and benefit while adding equality, diversity, respect, etc.
Besides, corporate responsibility fosters a WIN-WIN-WIN strategy for all: company, people, and environment. Companies applying this formula improve their image in the minds of employees, clients, and stakeholders, become more competitive, and generate and enjoy better business opportunities, therefore connecting better with their target consumers.
On this respect, a logic question arises: If a company is sustainable, are its services and products also sustainable? In the industry of events, there are a large quantity of elements taking part of the management process: production, wood and metal, design, catering, logistics, communication, etc. This is why, nowadays, corporate social responsibility has become a major necessity.
A responsible event is an innovative idea. It is a moment of commitment with our environment, by means of applying to a given action sustainable materials and rational use. Talking about responsible events is talking about new corporate strategies, and great social impact.
Sustainable events imply a more detailed and complex planning and management, in order to obtain results that comply with the maximum standards of excellence. This could lead to a dichotomy: sustainable events may not be less expensive, nor more expensive.
Adding the term ‘responsible’ to events is am act of awareness. People working in the event industry, especially in the field of communication, must find the best way to present all sustainable strategies in formats and vehicles able to generate social awareness.
In order to achieve this, it is advisable to work on a sustainable guidelines which may help to verify that all requirements to build sustainable events are being implemented. The final objective will be to leave a beneficial legacy for both society and the environment. It is time to maximize results while minimizing our impact.
As stated above, planning is essential for a sustainable event to take place, always bearing in mind if it really suits the objectives once the requirements have been analyzed. Events produce a great quantity of residues both organic and subject of recycling. It is crucial to apply the three Rs: reduce, reuse, and recycle. We can also re-work already used materials, and separate recyclable components of general waste.
Water and energy are also key elements in event management. Almost every activity possible requires of energy, and part of our responsibility is to use as much daylight as possible, renewable energy sources, etc. As logistics and mobility are also essential in event managements, public and green transports should be fostered, while guaranteeing the access of people with reduce mobility to our events.
Some events, particularly those held in outdoor areas, may cause a major impact on the environment, and must therefore follow special security measures.
But all these guidelines are not just exclusive to professionals of event industry. Both clients and suppliers must be our allies in this enterprise. Our role is to generate this awareness among all event participants by making them to support sustainability and conscious of the added value of sustainable events, which bring excellence to the brand.
A company able to attest that all its events are corporate responsible will be a leading company. Will you commit to held social responsible events?