All year round there is need to aid charitable causes or collaborate in responsible actions, but Christmas is a perfect moment for companies to join, design, or implement campaigns that have a positive impact on society or the environment.
Christmas is the ideal season to support social responsibility initiatives, establishing emotional empathy with our environment. Companies should not see these dates simply as a time to increase their sales, but instead focus on responsible results. This type of actions, increasingly used by companies, have proved to be a success and a powerful means to generate added value to the customer.
But social actions can also be accomplished inside the company through internal campaigns for employees, recognizing their contribution or awarding them and their families, promoting donations to NGOs or other social organizations, raising funds, or fostering voluntary services. Other classic but effective collaboration is made through shows or recordings made by artists who wish to donate the benefits to good causes.
Moreover, CSR can also be reflected in the company’s external communication strategies by means of actions that generate value and reach consumers through initiatives that demonstrate the brand’s commitment to the environment or society, obtaining a positive impact and generating a caring, sympathetic atmosphere.
Consumers are currently more of the values transmitted by brands and their social commitment. Willing to consume, especially before and during Christmas holidays, consumers would surely trust and choose companies committed to social causes.