Acción Contra el Hambre, committed to youth development among collectives that due to different circumstances are not working or studying, trusted beon. to create a campaign that improved this situation, empowering the promotion of young projects through a series of ‘Itinerarios de Emprendimiento Juvenil’, (Youth Entrepreneurship Itineraries), aimed at young people between 16 and 30 who are out both of the labor market and regulated education.
beon. designed and executed the creative concept ‘Generación IN’, to define precisely, to maverick, intelligent, restless young minds. From there, beon. has kicked off an online and offline marketing campaign with different graphic elements to boost the project impact, as well as a social media campaign and the design and launch of a landing page www.somosgeneracionin.com.
Thus, Acción Contra el Hambre has started its sessions journey through different Spanish cities promoting the campaign claim (‘Somos la Generación IN’) and offering young people the opportunity to professional counsel and training to set them up in their entrepreneurial projects, through the so-called ‘Itinerarios de Emprendimiento Juvenil’.
Just for now, the sessions are offered in Madrid, Barcelona, and Pamplona, but thy will be soon extended to other cities.