One of the first communication activations that beon. Worldwide has accomplished outside Europe has been the planning and execution of a press trip with communication media for the inauguration of two new resorts TRS Coral Hotel and Grand Palladium Costa Mujeres Resort & Spa, located at Costa Mujeres, in north Cancun (Mexico). An enclave that hosts the world’s first Rafa Nadal Tennis Centre.
beon. coordinated the attendance of the professionals invited, from media specialized in lifestyle, travel, sport, and men and women magazines, present in the inauguration event. 100 journalist and media professionals from 14 different countries, with Rafa Nadal and Abel Matutes, CEO at Palladium Hotel Group, as honor hosts.
The official inauguration of the first Rafa Nadal Tennis Centre started with a press conference in which Rafa Nadal and Abel Matutes met the accredited press. Later, both Rafa Nadal and Carlos Moyá – Technical Director at the Rafa Nadal Academy by Movistar- and the new Centre instructors offered a clinic to the media professionals, who had the chance to hit some balls with two of best players in the history of tennis.
This is the only place outside the professional tennis player’s home country where hotel guests can benefit from the Rafa Nadal Academy lessons thanks to an exclusive and personalized training program.
In the evening, guests could enjoy some entertainments and live music, plus an excellent tasting of gastro specialties offered by the resort chefs.
Together with Palladium Hotel Group communication and marketing departments, beon. coordinated the needs of the media invited together with all the resources necessary to allow attendees to enjoy this experience.