Toys’r’us the original US international toy store chain continues to have facilities in Spain and Portugal. On the occasion of the Christmas campaign he needed the launch of a notoriety campaign.
We conceptualize a comprehensive campaign that invites parents to create their own stories and enjoy the game with their children. The creativity of the campaign revolves around the time of the game, the game shared with parents, and the power of children’s imagination. The campaign was launched in Spain and Portugal and one of the main challenges was to work with TV formats of only 10 ”.