Isdin at the Royal Cup Regatta
Isdin, the leading photoprotector in Spain, is linked to various outdoor events within its sponsorship strategy. Among them stands out the regatta of the Copa del Rey de Vela in Mallorca, where the brand bets on a remarkable presence aware of the affinity with the target and the media attention that the event awakens.
Coinciding with the 37th edition of the Copa del Rey de Vela in the waters of the bay of Palma, we carried out the design, production and assembly of a stand for ISDIN in the city’s port.
A space that seeks to highlight the “Love your Skin” concept and present products designed for water sports, using colors and materials that allow integration into the environment such as wood, canvas or rope, and white.