Is there any other time of the year better than Christmas to boost your brand and market positioning? Christmas is a season of joy, presents, and awaited visits… but the perfect time for advertising campaigns, marketing and communication actions as well.
Christmas is already here and streets and stores are getting ready for these special days. Many brands get their communication strategies rolling for this key date. In fact, different studies highlight that 75% of strategic decision in both the corporate sphere and our personal life are accomplished during Christmas.
But these campaigns do not start at this time of the year, nor even in the previous weeks. Ideas, timings, designs, and elaborations processes must be planned many months before. In this sense, a careful planning is essential.
A good communication campaign in Christmas will, in part, determine the success of the brand, and therefore important aspects such as logistic, image, personalization, or impact must be taken into account if we want to make a big difference with respect to our competitors.
There are no magical formulas to deliver an effective campaign in this time of the year, but a common denominator is the ability of highlighting the fact that we all love to feel special.
So, how can we create an emotional campaign for our brand in Christmas? As always, we should start by knowing our target audience and what their needs are, in order to determine their objectives and offer them added value choices.
Christmas marketing, in addition to impact on the user’s emotions, must be original and offer different, unique campaigns. Communication professionals must be coherent with the essence of the brand they communicate. This is the time to let our imagination run wild and leverage the magic of this festivity to push our creativity beyond, if we want to stand out more easily.
During the last few years, the most successful campaigns have been close to the emotional, as that Christmas feeling triggers the joy and response of both clients and consumers.
