Corporate Social Responsibility is the commitment of companies to ethical principles. In other words, CSR actions are voluntary initiatives or efforts to reduce the negative impact on the environment, or to contribute to social or economic aspects.
Endeavour in these causes improves a corporation’s brand image and encourage employees to build relationships with clients, fostering competition and increasing business opportunities. CSR empowers the brand image of companies and organizations, integrating them in the social community they belong to.
Adding the term ‘responsible’ to brands and companies’ communication and marketing strategies is an awareness decision. A series of actions presented in different formats, generating social sensitization.
Nowadays, more and more brands incorporate this type of actions to their corporate strategies. Here are some examples of CSR initiatives:
Some international companies belonging to the plastic and consumer goods sectors build alliances to develop solutions to foster a responsible use of plastic waste in the environment and in the oceans. They seek, facilitate and develop solutions to minimize and manage this type of waste, in addition to promoting solutions for their reuse and giving them a second life.
‘Water less’ ‘Waste Less’
Some clothing brands embrace sustainable, organic textiles to reduce 90% of water consumption during manufacturing processes.
Generate social change
Initiatives aimed at promoting projects destined to connect with others, to bring change in society and improve communities.
A better world for all
Innovative, committed organizations that endeavor to create a better world through the responsible use of technology.