For the seventh year in a row, beon. Worldwide is once again the agency at Eficacia Awards, industry recognitions created by the Spanish Association of Advertisers (AEA), and organized by the SCOPEN strategic and organization firm.
beon. will be responsible for the event image, stage design, and production of the gala that will be held on October 24th at Teatro Real, in Madrid, gathering the main agents of the advertising industry.
This annual event, which rewards and recognizes the savoir faire of both the advertisers and agencies, celebrates its 21st Edition this year with 119 finalist cases, 58.6% of the 203 cases registered. The Eficacia awards have gathered to date 3,008 cases.
These are the only recognitions in Spain that focus on the results obtained thanks to communication actions, placing the efficacy as the ultimate end of advertising activity.
For another year, we will be part of the innovation and creativity trends offered by the industry, analyzing the new habits, behaviors, and preferences of consumers.