The Spanish Bus Transport Association, CONFEBUS, has organized a forum to support and foster sustainable mobility, and beon. was the responsible for the event management and coordination. The major goal of this Summit was to highlight the contribution of bus transport to society.
Under the claim developed by beon. Creativity, present in all the corporate elements, #MejorEnBus, the summit aimed to boost the transition towards a sustainable mobility, disclosing the latest industry trends and environmental challenges, plus special sections such as digitalization, intermobility, and accessibility.
Around 200 attendees, all connected to the transport sector, enjoyed during two days diverse cultural and gastronomic activities. Among them, a guided, private night visit to the Reina Sofía Museum in Madrid, including a tour featuring the most relevant works of each collection.
The convention took place at the Official College of Architects of Madrid (COAM) and featured journalist Pilar García Muñiz as presenter and master of ceremonies. This is the first time that this association celebrates an event of this kind, breaking with the formality of other occasions and differentiating with a touch of originality. In this sense, attendees’ response was very positive with the new format.