The event of three days of duration gathered 1,500 hairstylists from all over the world, to display the latest trends, techniques, and innovations of the leading beauty brand.
L’Oréal once again relies on beon. Worldwide and its production division Many Colors for another inspiring event. Masterclasses, workshops, and the grand international final of the Style & Colour Trophy, the biggest world’s contest, originated in the United Kingdom in 1954, which held in Seville its 63rd edition.
The execution of this event included the management of the design, production and set up of two stands –one for the international supplier Maletti, and another for L’Oréal- displaying two screens with the latest trends in hair styling. Besides, our team built three stage designs which hosted the masterclasses, and a TV set where experts of the industry broadcasted the highlights of the L’Oréal Professionnel Business Forum.
Beon. also accomplished the setting up of the main stage, including the exclusive catwalk made of vinyl floor, plus the decor of the reception hall with modern furniture reflecting the brand’s image. For the delimitation of the different areas, the designs and construction of a 24 meters long and 5 meters high wall and several photocalls made of trusses to endow the event of a festival-like air. For the photo area, where contest finalists pose, our team built two large photocalls of 13 meters long and 6 meters high.