A milestone in the history of BALLY WULFF: the launch of the generation LUX products in Spain.
Bally Wulff star launches in Spain a new generation of the LUX arcade games series, choosing the spectacular leisure venue Platea Madrid.
300 expectant guests, mostly clients and dealers in Spain, attended the launch of the new generation of LUX machines. The event was co-organized with beon. Worldwide, that managed the whole hotel logistics, staff services, transfers, the organizing committee, the translation services, the communication pieces, and the hostesses’ futurist LED clothing.
The largest gastronomic & leisure centre in Europe, Platea Madrid, was the venue selected for this innovative presentation attended by key players in the Spanish leisure industry.
Once the presentation ended, the LED bracelets attendees received along with their invitation illuminated in four different colors, each representing one of the strategic sales areas of the company, which were also represented in the décor of Platea Madrid. This way, attendees gathered according to the color of their bracelets to start a networking session.