beon. Worldwide

What do Advertising professionals ask for in 2020?

Monday January 20th, 2020

2019 has been a roaring year for some agencies, if we take into account the outbreak of traditional consultancy firms in our industry. On an a priori basis, the two extremely differentiated business models caught my attention, but I foresee as well what could be an interesting trend that becomes solid in 2020, and this is the transformation of the relationship between agency and client, which probably will evolve towards a consultancy model, much more than back to the partnership standard we were in.

It is not exactly that consultancy agencies have to ‘save us from ourselves’ but I do think that they are here to bring new air and new business perspectives. And of all this I hope that all those who are already part of the industry remain capable to stick to the good side of everything, to become better professionals.

On the other hand, I would ask that in this 2020 we never lose the freshness that characterizes our field, which allows us to reinvent ourselves and adapt ourselves like no other to the changing market that surrounds us: structures, methods, profiles, equipment, customer relations, etc. Losing the enthusiasm we treasure in our day to day, to become soulless companies would be a step backwards from that we may never be able to recover.

Besides, and this is my strongest desire for 2020, I ask the new year to allow us to continue advancing in the retention of talent in our industry, to fall in love with professionals who continue to see clients as the target of their professional careers.

(We) agencies strongly need to believe in themselves, to support each other, and to build an environment of healthy competition, fostering respect for our work, and placing it where it deserves to be. And, on top of that, we want to prove that good creativity sells, and the vocation of service is part of our DNA.

But we also wish brands to be able to follow the brave path that many of them have already undertaken. To go for stories that really move us as audience, as they have proved to not be incompatible with (very) good results. And, in line with the above, we want brands to be protagonists of an industry which is promoting productive relationships between the different players, as well as transparency, the value of good work and long-term relationships.

In sum, a healthy, competitive, ever-evolving market to which agencies must endeavor to adapt. Welcome 2020!

Balance Productions

Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco

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Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies

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Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio

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Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.


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OnOff Audiovisuals

Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL

Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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