We analyze the best moments for your marketing strategy

Purchase and consumption behaviors have changed turning into different habits, and online shopping is booming more than ever, surpassing traditional ways of shopping.

Online buyers is increasingly susceptible at the time of purchase and they are enticed by brand seduced by brands’ new marketing strategies. This way they end up buying the product that brands want.

This is not limited only to a communication action or a simple persuasion of consumers, but rather goes further. The latest studies report that the day that more purchases are made are on Sundays, and that on weekends the purchase by Smartphone exceeds that of the computer.

As well as the days of the week, there is also a preferred month, and this is the month of June. A key date as it coincides with the beginning of summer or winter, depending on the geographical area where we are.

Nevertheless, the star dates in the western world is Christmas time. A few dates where expectations are far exceeded, and countries such as Germany increase their sales by more than 15%. However, in the East, the golden period is the new Chinese year (February) or Ramadan (May).

En España, sin contar con la época navideña, hay días con mayor influencia de tráfico. Estos días suelen ir vinculados a días especiales o a festividades celebradas en esos días. Te mostramos una lista con los mejores días para trazar tu estrategia de marketing:

• January 1 and 6: New Year’s and The Three Magi festivity.
• February 13 and 14: Singles’ and Saint Valentine.
• March 3 and 8: Carnival and Women’s Day.
• April 5th: Palm Sunday, starting of the Holy Week.
• May 1 and 3: Worker’s Day and Mother’s Day.
• June 16th: Father’s Day.
• August15th: Assumption of the Blessed Virgin. Assumption Day.
• October 12 and 31: Hispanic Day and Halloween.
• November 29th: Black Friday.
• December 8th: Feast of the Immaculate Conception.
• December 24, 25, and 31: Christmas Eve, Christmas, and New Year’s Eve.

These are key dates as most of them are National Days, and all brands can use them to adapt their strategies, whatever their type of service or product.

A continuación, te dejamos otra lista con días más específicos que según qué tipo de marca podrán utilizar, independientemente de los días nombrados anteriormente.
Below, there is another list with more specific days brands can use apart from the days indicated above.

January 21st: National Hugging Day
February 4th: World Cancer Day
March 13 y 20: Happy Kiss Day
April 22 y 23: Earth Day and International Book Day
May 5th: World Laughter Day
June 5 and 28: World Environment Day and World Pride Day
July 21, 26 and 30: World Dog Day, National Grandparents Day, International Friendship Day
August 8 and 13: International Cat Day and International Lefthanders
September 29th: World Heart Day
October 1st: International Day for Older Persons
November 20th: Universal Children’s Day
December 10th: Human Rights Day

These two lists perfectly compile most marked days around the world and which brands can best use to present their strategy. We must never forget the typology of the brand and its target audience, to find the perfect day for our brand.