beon. Worldwide

Advertising industry essentials

Wednesday January 30th, 2019
[es:]Qué piden las agencias de publicidad al 2019 [en:]Advertising agencies: What to expect in 2019

We closed a fast-paced 2018 and this 2019 seems to be equally exciting. Everything happens at full speed and, both in our professional and personal lives, we are continually threatened by the need of ‘catching that train’: take it now, do not hesitate or you will regret it.

Now there are technological advances and digital tools we could not even dream of a few years ago. They have entered our lives and are here to stay and make everything easier for us, but… it is always for the best?
This is in fact the society we live in, and it is not at all necessary to revile everything that the digital era and new technologies provide, which is a lot and, in most cases, very good. It is not about proclaiming that “everything was better in the good old days”, because it is not true.

In our case, we have a profession full of haste, in a society full of haste. Contests, deliveries, proposals, deadlines, etc. It is nothing new, it has always been like that. But to what extent do all these advances, which are supposed to be here to help us, actually push us to an even more frenetic pace? And how does this rhythm affect the exercise of our profession?

Can we ever dream of connecting with an increasingly important mass of consumers who demand a return to the privilege of having their time back through trends such as slow life, slow food, etc., if we are incapable of experimenting that ourselves?

It seems that having time and returning to the essentials is a luxury that we cannot afford for us today. Around us there are so many things going on, and things we can access so quickly and easily, that it seems unforgivable not to be up to date with them all.

New profiles, digital tools, agency models, or new technologies are there to offer the best solutions for our clients, but should never divert us from what it is essential in our profession: ideas, strategies, excellence.

I hope that this 2019 we still find the time to focus on the essentials. Briefings, ideas, teams, constant training and updating… and of course while trying to understand both clients and consumers putting ourselves in their shoes.

We will assess all this next year to see if we finally made it!

María Miras, director at beon. Communication

Balance Productions

Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco

Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies

Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio

Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.


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OnOff Audiovisuals

Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL

Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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