Category: beon. Worldwide

How useful is Twitter Fleets for brands?

The latest feature by Twitter has revolutionized social media world. Tweets that last 24 hours and then disappear automatically: the fleets. Sounds familiar? Exactly, Twitter has launched its own format of Instagram stories, originally coined by Snapchat. Users have reacted strongly, and social media platforms, including Twitter, have reflected their discrepancies. Even subscribers have declared […]

“Philologist: the one who loves words. Definitely, that’s me.”

This week we talked to Eugenia Fernández, from beon. Translation Services., who highlighted three mandatory skills in this field: versatility, empathy, and fast response without losing any quality. How is your daily work and how do you plan it? Basically thanks to internal communication. My co-workers inform me of what they need, in which language, […]

“What yesterday was a trend today is outdated”

Marta Pérez, Advertising Account Executive at beon., shares a picture of the industry, its digital and channel trends, and new web techniques. Define the current status of the advertising industry, your professional field. As a general rule, clients know the variety of advertising tools available. Our task is to know how to advise and determine […]

“To be a designer is a way of life”

Paqui Porras is a digital designer at beon. Worldwide and knows well where to find inspiration to apply it to her daily work. Austin Kleon’s quote perfectly defines her savoir faire. What are the skills required in a good designer? Designers must be open minded professionals, ready to absorb everything that surrounds them. Be someone […]

Communication agencies: expectations for 2020

This year will be an important niche for everything having a social aim, or at least this is how things should be. Agencies are slowly becoming involved in this sphere, and most importantly, generate in brands the need to join this bandwagon effect which is becoming a cultural and communication phenomenon. All change is possible […]

beon. Entertainment presents Antoine and consolidates its national position in the show industry

beon. Entertainment, the show and entertaiment division at communication agency beon. Worldwide, presents Antoine, a musical theatre based on the biography of the author of The Little Prince, Antoine de Saint-Exupéry. Three years ago, the agency endeavored to expand its service catalog as part of its business strategy. As a consequence, the company created this […]

What do Advertising professionals ask for in 2020?

2019 has been a roaring year for some agencies, if we take into account the outbreak of traditional consultancy firms in our industry. On an a priori basis, the two extremely differentiated business models caught my attention, but I foresee as well what could be an interesting trend that becomes solid in 2020, and this […]

Why brands wants to be present at music festivals?

Music festivals are increasingly registering more attendance among young people. Only in Spain around 200 events of this kind are held every year. Big brands are aware of the market niche and therefore design ad hoc business strategies for this celebrations. One of the advantages of this type of event is the target concentration, as […]

TikTok, a new drive for brands

TikTok is a new, very popular social media platform which became the world’s most downloaded in 2019. For those who may not be familiarized, TikTok allows to create short videos where freshness predominates over quality, and attract your audience with interactive, dynamic images. The target of this application focuses on users aged 13-18. A very […]

beon. travels to Toulon with US brand Nu Skin

beon. France has moved this week to Toulon, a Mediterranean coastal city in the southern part of the country, to organize the event ‘Energy 2020 Toulon’ for Nu Skin, the North American beauty and wellness brand. The chosen setting was Le Zénith Omega auditorium where more than 1,200 sales force employees gathered to celebrate the […]