The meeting began at Box Sevilla, the auditorium of the Beon Worldwide agency located on Isla de la Cartuja, which became a television set. Attendees were able to enjoy a show with interventions, monologues, interviews and presentations, simulating the successful American television format ‘late night show’.

That same day, the Plaza de España, one of the most emblematic spaces in Seville, took on a special role, since a transparent tent with an octagonal structure of 20 x 40 and a height of nine meters was installed where attendees could enjoy a Dinner .

The leisure activities that accompanied the meeting had a clear local component. The idea was to publicize the gastronomy and the most emblematic corners of the capital. For this, a tour of Seville was organized with bicycles, electric or mountain, and quadricycles. In addition, there was a guided and private visit to the Real Alcazar of Seville, so that attendees could enjoy this fortified palace exclusively and also had the opportunity to visit the Lonja del Barranco market