introduction

Once again we give life to the annual meeting of Oriflame, the Swedish cosmetics company, which on this occasion sought to surprise the 1,200 consultants of the company with a five-day leisure and activities program in Madrid.

results

The joint work of musical choreography and movements together with high technology transported the viewer to another dimension.

work done

The convention began with a walk through the historic center in which visitors were getting to know the city while being welcomed by characters characterized by Spanish history during their tour. They were also hired ad hoc mupis, outdoor advertising banners and several shop windows of local shops where the itinerary was running were customized. They also enjoyed an afternoon at the Hipódromo de la Zarzuela, open exclusively for the occasion with night races, fictional bets and complete customization of the space.

The Business Session, in Madrid Marriott Auditorium, was characterized by a spectacular scenery composed of a structure of tubes and led screens, as well as four projection screens that turned this scenario into a space with futuristic and minimalist nuances. During the presentations, different dance shows were interspersed through which the cosmetic novelties of the company were promoted, such as the new perfume ‘Eclat’, with French nuances, which transformed the stage into an authentic Parisian neighborhood.

The gala dinner held at the Sports Palace of the Community of Madrid, WiZink, featured the assembly of a 360º projection cube with 20 projectors of 30,000 laser lumens. Through a video mapping projection descended dancers and vertical musicians who gave way to the interior of the cube of 78 meters long, 40 meters wide and more than 12 meters high, where the tables for dinner were located. The show began with a dancer who interacted with the projections on screens of more than 2,800m2.

premios

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Lorem ipsum dolor sit met, consectetur adipiscing elit. Morbi metus ligula, ornare a niel a, consequat accumsan eros. Present meets quad.