introduction

The Nespresso coffee company launched a new capsule of intense variety: the new Envivo Lungo. Given the characteristics of the new product, I wanted to make its presentation memorable to media and influencers with an action that reinforced the values and benefits of the product.

resultados

work done

We prepared a presentation event before the media and influencers of the new Nespresso capsule variety at the Me hotel in Madrid with Helen Lindes as a presenter.

The launch took place through an exclusive morning party under the concept of “Dawn Dancing by Nespresso”, to reinforce the intense and stimulating character of the Envivo Lungo capsule. The fusion of coffee, music and dance were the real protagonists.

To receive the day, the rooftop “The Roof” of the Me Reina Victoria hotel was chosen where, in addition to serving a rich and fresh breakfast, Fantastic Bar baristas prepared original cocktails using the new Envgo Lungo.

The music bar of the DJ, designer and blogger Miranda Makaroff, who was responsible for giving more intensity to the morning through music, joined the coffee bar. And with music the dance could not be missing, for this, members of the National Dance Company, showed a choreography inspired by the awakening of the day with slow movements, stretching to increase the intensity of the dance and ending with more active movements.

premios

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Lorem ipsum dolor sit met, consectetur adipiscing elit. Morbi metus ligula, ornare a niel a, consequat accumsan eros. Present meets quad.