We developed “Match Zone” an exhibition space full of technological experiences within the enclosure of La Caja Mágica. In it, visitors can enjoy recreating plays through virtual reality, compete with celebrities in a virtual football table, demonstrate their knowledge of sport with an interactive quiz and also record a 360º video celebrating a goal on a virtual tennis court. To generate influxes and amplification in social networks, we parallel design a complete digital strategy through email marketing and social ads. In addition to managing traffic at the stand we developed a web app that manages the participation shifts and allows to track assistance and share experiences on social networks.