Movistar LaLiga Area
introduction
We developed the Movistar LaLiga Area, a space for brand awareness of both brands in experiential exhibition format. The space begins for a month at the Movistar Flagship in Madrid (Gran Vía 28) with the aim of promoting LaLiga and Movistar content for LaLiga and encouraging interaction with the final public.
results
Given the interest generated, the exhibition will conduct a roadshow through 26 cities in Spain.
work done
The space seeks to present the content of LaLiga channels destined for LaLiga Santander and LaLiga Smartbank, and makes it equipped with the latest technology, in order to offer customers virtual experiences through augmented reality, VAR system or questionnaire ” Soccer experts, “thus interacting with fans.
premios
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