Andalusia is digital at Fitur
introduction
For the second consecutive year we are in charge of the design and production of the Andalusia stand in Fitur together with Grupo Abbsolute. The production of this stand in pavilion number 5 of IFEMA has occupied an area of 5,000 square meters, a space where the eight provincial boards have been integrated to reinforce the image of Andalusia as a unique and exceptional tourist destination.
results
The Andalusian Stand at FITUR 2017 has obtained the prize for the best exhibitor from institutions and autonomous communities, which is awarded every year by FITUR. This success is the result of the work of more than 200 professionals from both agencies who have worked in close coordination with Turismo Andaluz and the eight Provincial Tourist Boards.
work done
In this edition, the integrating elements of the project have been innovation and technology. Among the innovative elements, 3D video mapping has been used to structure stories that exposed the tourist offer of the destination, showing an interactive Andalusia. In addition to a series of touch screens that have accompanied each of the corners of the pavilion and interactive tables, which offered digital content from the Andalusian website, virtual reality and 360-degree immersion, in addition to betting on 100% digitized information.
awards
EUBEA 2017 Awards. Bronze.
Best international exhibition
FIP 2017 Awards. Silver.
Best technology applied to
visual communication of an event.
EventoPLUS 2018 Awards. Gold.
Best presence in international
exhibition.
Eventex 2017 Awards. Gold.
Best Promocional event.
