The event agency team was responsible for the personalization and brand image inside both cruises, as well as the lighting and sound of each of the activities that were organized on board and the entire production and coordination part Between the two ships. Both cruises departed from Rome and sailed through the Greek Islands and northern Turkey, heading to Athens, with tourist stops in Mikonos and Ephesus.

During the Master Classes, where information on existing products and market news was exchanged, simultaneous translation booths were organized in twelve and six languages, on both ships respectively. The exhibition area was structured with four stands with branded products, where the beon production team. Worldwide worked on the assembly and disassembly of new stands, in order to always bring novelty to the exhibition.

In Athens, more than 200 buses moved Oriflame passengers from the Greek capital to the Olympic Stadium, where a five-hour uninterrupted show with live performances, video mapping projections, special moments and an awards ceremony took place.

Another of the most important moments of the cruise was the celebration of the gala dinner, designed personally for the attendees and enlivened with opera shows and choreographies based on the history of music.