introduction

The Efficacy Awards were born to recognize the best campaigns of advertisers and agencies from the achievement of the objectives of the advertising companies. This year, the event had to meet the highest expectations, since they celebrated their 20th edition. Given this situation, the main objective was to create a stunning scenery.

resultados

work done

The gala held at the Teatro Real in Madrid brought together more than 1,500 professionals. For her, we designed and produced a set consisting of two screens, which allowed the interaction of the artists with the images projected on the screens. As a result, a show full of lights, messages and dancers, where the light was the protagonist of the staging.

The use of high-definition interactive screens together with the development of the digital image created unique atmospheres and spaces. This technological interaction offered dynamism to the event, filling it with visual appeal for the viewer. And to improve this experience, audiovisual resources were used, which played an essential role and provided large doses of originality. A master of high ceremonies, the presenter Jesús Vázquez, was in charge of guiding the entire ceremony in which the surprises were not lacking.

premios

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