beon. participates in Hard Rock Cafe tribute to Freddie Mercury
beon. from its communication and PR division has been working in the project that both Hard Rock Cafe Madrid and Hard Rock Cafe Sevilla, have launched to celebrate the birthday anniversary of the singer Freddie Mercury under the claim FREDDIE FOR A DAY. The project pays tribute to the legendary Queen leader, and devotes all the money raised to The Mercury Phoenix Trust.
On this occasion, beon. communication division, through its brand bigBite, has been responsible of the communication campaign behind this event that consisted in a solidarity cycle ride in Madrid, honoring the song “Bicycle Race”. This march was accompanied by several solidarity activities in the Hard Rock Café venue in Seville and a tribute concert by Radio Queen.
bigBite was responsible of media management and different PR actions with the journalists attending the meetings. The communication agency shared the event through all Hard Rock Cafe social media and the campaign launched reinforced the company’s branding. This project has already generated a media impact valued in 200,000 euros.
Hard Rock Cafe expresses its commitment to promote solidarity events by fostering social awareness and developing different actions associated to its brand of corporate social responsibility